I am Lorenzo Cavallaro. I treat patients in London, I am registered with the HCPC and a member of the CSP, and I built PhysioGrow because I kept watching good clinics pay for marketing that would not survive a regulator reading it.
The pattern was always the same. A colleague would take on an agency, the agency would produce something that looked professional, and nobody in the process had read the HCPC Standards of Conduct. Outcome claims in ad copy. Testimonials with no variance wording. Superlatives that would not survive a challenge under the ASA CAP Code. All of it published in the clinic's name, with the clinic carrying the risk.
The commercial results tended to match. Budget spent on the word physiotherapy, enquiries from people three counties away, and a diary filling with single-session patients looking for a quick fix rather than the course of care the clinic was built to deliver. Clinic after clinic, the same two problems, and the same root cause: the people doing the marketing had never done the job.
I write every strategy through a clinical lens. That is not a slogan, it changes concrete decisions. Which search terms are worth buying, because I know which ones a patient in pain actually types. What a landing page needs to say before somebody with six weeks of back pain feels able to book. Which claims are safe and which are the kind that read well and cannot be defended.
The reporting reflects the same thing. A clinic does not need to know its impressions went up. It needs to know what a new patient cost, set against what a full episode of care is worth, and whether that number is moving in the right direction.
PhysioGrow is the trading name of LC Physiotherapy and Performance Ltd, registered in England and Wales. Prices are published, the first step is paid rather than free, and the accounts and data stay in your name throughout. If you want the reasoning behind all three of those, it is set out on the Why PhysioGrow page.
Yes. That is deliberate. A clinician who stopped practising five years ago is working from memory of how patients search and decide, and both have changed considerably in that time.
Yes. The work is remote and the local search knowledge transfers, since what changes between towns is the competition and the search volume rather than the method. I practise in London, I do not only work with London clinics.
The compliance expertise is physiotherapy specific, because it is built on HCPC and CSP standards rather than on the GOsC or GCC equivalents. The search and advertising work transfers, the regulatory half does not, and I would rather say so than take the work and improvise.
There is nobody else to speak to. Every call is with me.