01 · The reality
Your clinic is excellent. Your diary is not full.
The patients who need you most are booking somewhere else, because they found that clinic first. Not a better clinic. A more findable one.
PhysioGrow runs Google Ads, Local SEO, and AI search optimisation for UK physiotherapy clinics. A physiotherapist registered with the HCPC and CSP writes every strategy.
The patients who need you most are booking somewhere else, because they found that clinic first. Not a better clinic. A more findable one.
No generic copy, no HCPC risk. Every campaign written and checked by a registered physiotherapist who knows what you can and cannot claim.
Trackable from the first week. You see where every enquiry came from and what it cost to get, rather than a monthly PDF of impressions.
The Problem
Most agencies treat physiotherapy like any other service business. They don't read the HCPC Standards of Conduct. You bear the risk.
Generic agencies write ad copy that breaches HCPC Standards of Conduct. Outcome claims, testimonial misuse, misleading comparisons: all flagged by regulators and all your liability, not theirs.
Broad campaigns attract price-sensitive, single-session enquiries. High-intent patients searching for specialist care book the clinic that appears to understand their problem.
Impressions and reach don't pay clinic rent. You need cost-per-booking data, not a monthly PDF full of metrics that don't connect to revenue.
Market Insights
Patients search before they book. The clinic that appears first takes most of the calls.
Most patients research physiotherapy online before contacting a clinic. If you're not ranking, patients don't consider you.
The Google Maps 3-pack dominates local healthcare searches. Clinics outside it don't get found, regardless of website quality.
ChatGPT, Perplexity, and Google AI Overviews are where patients look first. Most UK physio clinics haven't optimised for any of them.
Find out where your clinic stands. We'll audit your online visibility, free.
Free clinic reviewSources: NHS Digital patient survey data; Google local search behaviour research; Ofcom Online Nation report.
The number nobody tracks
The 2026 UK Private Practice Barometer surveyed 715 clinic owners. Only 25.8% track their cost per acquisition. Those who do report a median turnover of £327,500 a year. Those who don't report £200,000.
of UK clinic owners operate with no measured cost per new patient.
median annual turnover difference between clinics that track CAC and clinics that don't.
what a new patient actually costs, among the clinics that measure it.
Figures from the UK Private Practice Barometer 2026 (715 clinic owner responses, 358 full completions, collected August–November 2025). The relationship between tracking CAC and higher turnover is an association observed in that survey, not proof of cause. Measuring your cost per patient does not by itself create patients — it tells you which half of your spend to stop.
Services
Every service addresses HCPC compliance and the specific search and booking patterns of UK physiotherapy patients.
We target patients searching for physiotherapy in your area. HCPC-compliant copy, postcode-level targeting, weekly optimisation. Every metric tied to appointments booked.
Rank in the Google Maps 3-pack for the searches your patients use: "back pain physio Clapham", "sports physiotherapist Chelsea". Position your clinic before a competitor does.
Patients use ChatGPT, Perplexity, and Google AI Overviews to find clinics. We structure your content and credentials so your clinic appears in those answers.
A full review of your website, Google profile, ads and social media against HCPC Standards and CSP advertising guidance. Written remediation report, prioritised by risk.
A clinic website built from scratch by a physiotherapist — structured for local SEO, compliant copy included, and optimised for AI search from day one. Not a template, not a builder. A site your competitors can't replicate.
Every clinic starts with the same £495 diagnostic, credited in full against your first month if you continue. Retainers run from £450 a month, and which one fits depends on what the diagnostic finds rather than on what you can be talked into.
To be found locally before you spend anything on ads.
Local visibility plus paid acquisition, tracked to a booked patient.
Growth, plus the front desk. Every enquiry answered, logged and attributed.
FAQ
Yes. PhysioGrow works exclusively with physiotherapy clinics. Every campaign is built around HCPC compliance and the specific search and booking behaviour of UK physio patients. A generalist agency can't replicate that focus.
Yes. We work with physiotherapy clinics across the UK. The compliance knowledge and patient acquisition strategies we use apply to any UK clinic operating under HCPC and CSP guidelines.
The founder is a practising, HCPC and CSP registered physiotherapist. He reviews every campaign through a clinical lens before it goes live, so your advertising never puts your registration or professional reputation at risk.
A 30-minute call. We review your current online visibility, identify where patients are finding your competitors instead, and outline a compliant strategy built around your location and patient mix. We scope the strategy to your clinic before discussing costs.
Results vary by location, competition, existing online presence, and budget. At the audit call we'll tell you what's realistic for your specific situation.
We'll review your current search visibility, identify where patients are booking your competitors, and map out a compliant growth strategy for your clinic.