HCPC & CSP Registered Physiotherapist

Marketing for Physios. Built by a Physio.

Helping UK physiotherapy clinics get discovered on Google, AI search platforms and local maps — with marketing that respects HCPC standards and delivers a measurable return.

100% HCPC & CSP Compliant
Zero Generic marketing fluff
Physio Exclusive clinic focus
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HCPC-registered physiotherapist treating a patient in a London clinic
The Problem

Why generic marketing fails physiotherapists

Most agencies don't understand healthcare regulation — and that puts your HCPC registration, your reputation, and your clinic's growth at risk.

Compliance blind spots

Generic agencies use claims and testimonials that breach HCPC & CSP advertising standards — exposing you to formal complaints and removal from the register.

Wrong patient targeting

Broad, untargeted campaigns fill your diary with low-value, price-sensitive enquiries instead of high-intent patients ready to commit to a full course of treatment.

No measurable ROI

Vague vanity metrics like "impressions" and "reach" don't pay clinic overheads. You deserve transparent reporting tied directly to bookings and revenue.

Market Insights

The UK physio market is booming. Most clinics are invisible in it.

The data is clear. Patients have moved online — and the clinics winning are the ones showing up first.

Patient Behaviour

70%+

Search before they book

The majority of patients research physiotherapy clinics online before ever picking up the phone. If you're not ranking, you don't exist.

Local Search

Top 3

Maps results take everything

The Google Maps 3-pack dominates local healthcare clicks. Clinics outside it are practically invisible — even with a great website.

AI Search

Now ↗

The next frontier

ChatGPT, Perplexity, and Google AI Overviews are becoming the first port of call for patients. Most UK physio clinics aren't optimised for any of them — yet.

Want to know where your clinic stands?  We'll audit your online visibility — for free.

Get a Free Audit

Sources: NHS Digital patient survey data; Google local search behaviour research; Ofcom Online Nation report. Statistics refer to UK private healthcare search trends.

What We Do

Clinic growth services, built for physios

Every service is designed around the compliance requirements and patient journey of a UK physiotherapy clinic.

Get a Free Audit
Paid Search

High-Intent Google Ads

We target patients actively searching for physiotherapy in your area. HCPC-compliant copy, precision geo-targeting across the UK, and weekly optimisation ensure every penny drives real appointments.

  • Compliant ad copy reviewed by a physio
  • Borough-level & postcode targeting
  • Cost-per-booking dashboard
Local SEO

Local SEO & Maps

Rank in the Google Maps 3-pack and dominate local search for high-value terms like "sports physio Clapham" or "back pain specialist Chelsea." Own your neighbourhood online.

  • Google Business Profile optimisation
  • Local citation building & NAP audits
  • Condition-specific landing pages
AI Search

AI Search Optimisation

Patients are increasingly finding clinics through ChatGPT, Perplexity and Google AI Overviews. We optimise your content and credentials to appear in AI-generated answers — before your competitors even know it matters.

  • Authority content structured for AI
  • HCPC credentials as AI trust signals
  • Schema markup & FAQ optimisation
Compliance

HCPC / CSP Compliance Audit

A full review of your website, Google profile, ads and social media against HCPC Standards of Conduct and CSP advertising guidance — with a written remediation plan so you can market confidently.

  • Conducted by a registered physio
  • Written report with priority fixes
  • Covers website, ads & social media
Pricing

Simple, transparent packages

Every clinic is different. Your exact investment is scoped on your free strategy call — based on your location, competition, and growth goals.

One-off

Compliance Audit

A full HCPC & CSP review of your website, ads, and social media — with a prioritised remediation report.

from £350
  • Written report, delivered in 5 days
  • Priority fixes clearly ranked
  • Conducted by a registered physio
Get a Free Audit
Monthly retainer

Local SEO & Maps

Google Business Profile, condition pages, citations, and AI search optimisation — everything needed to dominate local search.

Pricing discussed on your free strategy call
  • GBP optimisation & monthly posts
  • Condition landing pages built
  • Monthly performance report
Get a Free Audit
Most popular
Monthly retainer

Full Growth Package

SEO, Google Ads, AI Search optimisation, and ongoing compliance management — the complete done-for-you solution.

Pricing discussed on your free strategy call
  • Everything in the SEO retainer
  • Google Ads build & management
  • AI Search & GEO optimisation
  • Ongoing compliance management
Get a Free Audit

Ad spend is billed directly to your Google Ads account — it never passes through PhysioGrow. Get a free audit to discuss what's right for your clinic.

Founder — HCPC & CSP registered physiotherapist based in London
About the Founder

Bridging the gap between clinical excellence and digital growth.

I'm a Physiotherapist practising in London, fully registered with the Health and Care Professions Council (HCPC) and a member of the Chartered Society of Physiotherapy (CSP). I built PhysioGrow because I kept watching talented colleagues burn through marketing budgets on agencies that had no idea what evidence-based practice, HCPC Standards of Conduct, or CSP advertising guidelines even meant.

The result was always the same: non-compliant ad copy, misleading outcome claims, and a diary full of the wrong patients. I knew there had to be a better way — one that speaks the clinical language and delivers a real return on investment.

Every strategy I build is grounded in my experience as a practising clinician. I understand the patient journey from the first Google search to the final discharge note — and I use that insight to build marketing that converts without ever compromising your professional integrity.

HCPC Registered Physiotherapist Practising in London CSP Registered
Book a Call with Me Directly
FAQ

Frequently asked questions

Do you only work with physiotherapy clinics?
Yes. PhysioGrow focuses exclusively on physiotherapy clinics. This specialism means every strategy, every piece of copy, and every campaign is built with a clinical understanding that a generalist agency simply cannot offer.
Do you work with clinics outside London?
Yes, we work with physiotherapy clinics across the UK. While our deepest expertise is in the London market, the compliance knowledge and patient acquisition strategies we use translate directly to any UK clinic operating under HCPC and CSP guidelines.
How is PhysioGrow different from a regular marketing agency?
The founder is a practising, HCPC and CSP registered physiotherapist. That means every campaign is reviewed through a clinical lens before it goes live — ensuring your advertising never puts your registration or professional reputation at risk.
What does the free strategy call involve?
It's a focused 30-minute call where we review your clinic's current online visibility, identify the fastest growth opportunities, and outline a compliant strategy tailored to your location and patient mix. There's no hard sell — just a clinically grounded, honest conversation about what's possible.
Will I see the same results as other clinics?
Results vary between clinics depending on location, competition, existing online presence, and budget. We'll give you an honest assessment of what's realistic for your specific situation at your free strategy call — not a one-size-fits-all promise.
Free 30-Minute Strategy Call

Ready to fill
your diary?

Book a free, no-obligation call with our founder — an HCPC and CSP registered physio who has been in your shoes. We'll audit your current marketing, identify quick wins, and show you exactly what growth looks like for your clinic.

30 minutes, no hard sell
HCPC-qualified perspective
Google Meet or phone
Get My Free Audit

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